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Managerial Implications of the North American Free Trade Agreement

Paul Herbig, Ken Day

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Abstract

The United States has entered into a tripartite Free Trade Agreement with Canada and Mexico with a planned 1 January 1994 debut. What are the possibilities of a North American Common Market being formed? What are the potential threats that could undermine NAFTA? What are the necessary prerequisites for this to occur? What would it look like? Examines these issues, attempts to provide answers to the questions and provides recommendations for marketers.

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What this paper is about

The United States has entered into a tripartite Free Trade Agreement with Canada and Mexico with a planned 1 January 1994 debut. What are the possibilities of a North American Common Market being formed? What are the potential threats that could undermine NAFTA? What are the necessary prerequisites for this to occur? What would it look like? Examines these issues, attempts to provide answers to the questions and provides recommendations for marketers.

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OpenAlex reports 3 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

The United States has entered into a tripartite Free Trade Agreement with Canada and Mexico with a planned 1 January 1994 debut. What are the possibilities of a North American Common Market being formed? What are the potential threats that could undermine NAFTA? What are the necessary prerequisites for this to occur? What would it look like? Examines these issues, attempts to provide answers to the questions and provides recommendations for marketers.

Key concepts: Free trade agreement, Agreement, International trade, Business, Free trade, Marketing, Political science, Philosophy

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