Recent developments in demand forecasting for airline revenue management
Catherine Cleophas, Michael Frank, Natalia Kliewer
Abstract
Catherine Cleophas, Michael Frank, Natalia Kliewer
Abstract
Revenue management for airlines strives to maximise revenue as the sum of fares earned through customer bookings. Since the internet enables customers to make more informed choices and low-cost carriers introduced the concept of restriction-free fares, forecasting for airline revenue management has faced new challenges. In addition, advances in dynamic pricing allow for a more sophisticated approach to pricing, but also ask for more information on customer reactions. This paper summarises recent developments in demand forecasting with regard to the prediction of demand in the airline industry. A classification by demand arrival, level, detruncation and behaviour is applied.
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Revenue management for airlines strives to maximise revenue as the sum of fares earned through customer bookings. Since the internet enables customers to make more informed choices and low-cost carriers introduced the concept of restriction-free fares, forecasting for airline revenue management has faced new challenges. In addition, advances in dynamic pricing allow for a more sophisticated approach to pricing, but also ask for more information on customer reactions. This paper summarises recent developments in demand forecasting with regard to the prediction of demand in the airline industry. A classification by demand arrival, level, detruncation and behaviour is applied.
Key concepts: Revenue management, Yield management, Demand forecasting, Dynamic pricing, Demand management, Revenue, The Internet, Business