The agricultural marketing system

MARKETING, MARKET COMPETITION AND CONSUMER MARKETS: Agricultural Marketing: An Introduction The Competitive Environment Agricultural Production and Marketing The Functions, Structure and Market Alternatives of Agribusiness: What Agribusiness Firms Do The Domestic Market The International Market THE MARKETING SYSTEM: Place and Time Aspects of Marketing Futures Markets and Price Risks Matching Quantities Supplied and Demanded: The Process of Price Determination Pricing and Exchange Systems and Alternatives within the Marketing-procurement Channel Providing the Optimum Varieties and Qualities Participation and Leadership in the Marketing-Procurement Channels Marketing by Farmer Groups Processor Procurement Systems Processor Marketing Wholesale- Retail and Food Service Structure and Procurement Food Retail and Food Service Marketing PUBLIC POLICY ISSUES IN MARKETING- PROCUREMENT: Policy Issues: Consumer Interests Policy Issues: Food Prices, Supply Adequacy and Farmers' Incomes Policy Issues: Maintaining Competition Policy Issues: Who Will Control the Agricultural Marketing-Procurement Systems? Index.