Sequential Attention during Institutional change: a Behavioral Interpretation

This study investigates organizational change in a context of institutional change from the behavioral perspective. Organizations situated in institutional change have to attend to two distinct goals: one goal pertaining to the emerging institutional logic and the other corresponding to the incumbent logic. The juxtaposition of competing logics exerts important impact on problemistic search. During institutional change decisions to implement new practices can be characterized by passivity due to the lasting influence of the incumbent logic. In addition, this study also shows that sequential attention to conflicting goals is more salient when organizations have internalized practices reflecting the emerging logic.