Serena Volo, Oswin Maurer
Abstract
This special section of the Journal of Hospitality Marketing & Management collects a selection of articles presented at the Consumer Behavior in Tourism Symposium (CBTS) 2011. CBTS is an annual sym...
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This special section of the Journal of Hospitality Marketing & Management collects a selection of articles presented at the Consumer Behavior in Tourism Symposium (CBTS) 2011. CBTS is an annual sym...
Key concepts: Tourism, Marketing, Business, Consumer behaviour, Consumer satisfaction, Advertising, Geography, Archaeology