2006•International Review on Public and Nonprofit MarketingRequires access

Considerations and implications on the necessity of increasing efficiency in the public education system: The new public management (NPM) and the market orientation as reference concepts

Jesus Cambra‐Berdún, Jesús Cambra‐Fierro

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Key concepts: New public management, Public sector, Framing (construction), Public service, Market orientation, Equity (law), Public relations, Value (mathematics)

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Considerations and implications on the necessity of increasing efficiency in the public education system: The new public management (NPM) and the market orientation as reference concepts — Research Paper | ScholarLens