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1996•Journal of Business ResearchRequires access

Counterfeit purchase intentions: Role of lawfulness attitudes and product traits as determinants

Victor V. Cordell, Nittaya Wongtada, Robert L. Kieschnick

Open publisher page 449 citations

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Key concepts: Counterfeit, Product (mathematics), Investment (military), Business, Willingness to pay, Advertising, Ordered logit, Risk perception

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