Contemporary Chinese Art Design from the Perspective of National Culture

In the context of continuous development of art design, it can be easily discovered that today's art design mainly imitates foreign works of art, and lacks use of traditional Chinese national culture elements.For a long period of time, Chinese art design has been lacking independent creativity, and thus its healthy development is hindered.Art is a comprehensive discipline, and is a specific performance with profound cultural connotation formed by development status of contemporary society combined with characteristics of national development.In this context, this paper briefly discusses about problems in contemporary art design, analyzes artistic value of national culture, and proposes several main application points and means of expression, in order to perfect modern art design and enrich Chinese elements in design. Problems in contemporary art design Lack of educational conceptsIn recent decades, the demand of art design talents increases with the development of design market and social environment, and thus drives the development of the so-called art education industry.However, in terms of China's current art education status, education is mostly carried out in colleges, while "art talents" are selected in high schools.The majority of students finally choose art major not because of enthusiasm for art, but because of unsatisfactory examination results, hoping to be admitted to a better university with the strength of art.Therefore, few of these students would be engaged in relevant industries after graduation from colleges.With a growing number of students applying for art and music majors, college art education becomes gradually modeled, and it is less possible to train art talents by four-year short-term education.Therefore, China shall perfect educational concepts, and allow students who are really interested and capable to receive professional art training and make contribution to Chinese art design.Besides, Chinese art education has not reached a mature stage.Under the influence of western thoughts, neither blind refusal nor blind worship are driving forces to promote the development of Chinese art design, and current prevailing Chinese art education is carried out under the guidance of interests of market value.Education is an initial stage of talent training, and is also a process of long-term development.In terms of education of contemporary art design, China shall learn rationally from western cultures, attach importance to and use national culture in education, change traditional unitary mode, acquire and integrate resources from culture, and thus carry Chinese national culture forward in art design by combining Chinese and western elements. Failure to master real demandsIn modern society, a variety of commodities occur in front of people, and dazzling advertising makes modern people have long been away from states of lack of traditional substance and purchasing by solely relying on product quality and prices, which are replaced by advertising art design based on quality.The modern era is homogenous.For example, when two stores sell the same commodities with the same quality and prices, most people would choose those with better product design and appearance.Therefore, modern society has no longer been an era of commodity marketing, but the era of design marketing.In terms of contemporary Chinese art design mode, the lack of national elements is mainly because of unfamiliarity with product cognition and failure to apply national elements successfully to product design.Design is not only about visual presentation, but also a series of sensory designs including