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Introduction to Social Research: Quantitative and Qualitative Approaches

Keith F. Punch

Abstract

Introduction Some Central Issues Research Questions From Research Questions to Data Quantitative Research Design Collecting Quantitative Data The Analysis of Quantitative Data Design in Qualitative Research Collecting Qualitative Data The Analysis of Qualitative Data Mixed Methods and Evaluative Criteria Research Writing

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Key concepts: Quantitative research, Qualitative property, Qualitative research, Quantitative analysis (chemistry), Research design, Multimethodology, Data science, Management science