1977•Central States Speech JournalRequires access

The rhetoric of political newscasting

Richard B. Gregg

Abstract

Television has become the major source of news for most Americans. Therefore, it seems important to consider television's rhetorical potential to influence the public's understanding of political affairs. The purpose of this essay is to explore some of the ways television news reporting, documentaries and docu‐dramas may lead us to know and judge political events, political leadership and political institutions.

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Key concepts: Politics, Rhetoric, Rhetorical question, Political communication, Political rhetoric, Political science, Television studies, Political advertising