2001PubMedRequires access

Attitude measurement using the Implicit Association Test (IAT).

H. Plessner, Rainer Banse

Open publisher page 12 citations

Abstract

Three years ago, Greenwald, McGhee, and Schwartz (1998) presented a new method to measure differential evaluative association of two target concepts: the Implicit Association Test (IAT). It has been asserted that the IAT allows for the assessment of implicit attitudes by comparing response times in two combined discrimination tasks. Although the distribution and employment of this method has been quite successful, the processes underlying IAT-effects, as well as the psychometric properties of specific IAT-variants, have received relatively little attention up to now. The articles included in the present special issue especially focus on these aspects.

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What this paper is about

Three years ago, Greenwald, McGhee, and Schwartz (1998) presented a new method to measure differential evaluative association of two target concepts: the Implicit Association Test (IAT). It has been asserted that the IAT allows for the assessment of implicit attitudes by comparing response times in two combined discrimination tasks. Although the distribution and employment of this method has been quite successful, the processes underlying IAT-effects, as well as the psychometric properties of specific IAT-variants, have received relatively little attention up to now. The articles included in the present special issue especially focus on these aspects.

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OpenAlex reports 12 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

Three years ago, Greenwald, McGhee, and Schwartz (1998) presented a new method to measure differential evaluative association of two target concepts: the Implicit Association Test (IAT). It has been asserted that the IAT allows for the assessment of implicit attitudes by comparing response times in two combined discrimination tasks. Although the distribution and employment of this method has been quite successful, the processes underlying IAT-effects, as well as the psychometric properties of specific IAT-variants, have received relatively little attention up to now. The articles included in the present special issue especially focus on these aspects.

Key concepts: Implicit-association test, Psychology, Implicit attitude, Association (psychology), Test (biology), Association test, Cognitive psychology, Social psychology

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