2001•Academy of Management ProceedingsRequires access

The U.K. National Lottery.

David Wornham

Abstract

The article presents a teaching case study about the British National Lottery. The article discusses the lottery that was implemented in Great Britain in November of 1994 and the success of using the funds raised to benefit national causes. The article explains how the lottery functioned, examples of sales, demographics, attitudes, charities that benefited, and also the relationship between the lottery system and gambling problems.

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Key concepts: Lottery, Demographics, Actuarial science, Business, Economics, Political science, Demography, Sociology