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2010•Social Behavior and Personality An International JournalOpen access

Rural Tourism: Perspectives from Social Exchange Theory

Shu‐Tzu Chuang

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Abstract

In this study, rural residents' attitudes toward rural tourism were investigated and analyzed factors from a social psychological perspective. It was found that residents who were economically dependent on rural tourism tended to have more positive attitudes towards the industry; this finding is consistent with social exchange theory. The frequency and quality of the interaction between tourists and residents also played important roles in influencing residents' attitudes.

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What this paper is about

In this study, rural residents' attitudes toward rural tourism were investigated and analyzed factors from a social psychological perspective. It was found that residents who were economically dependent on rural tourism tended to have more positive attitudes towards the industry; this finding is consistent with social exchange theory. The frequency and quality of the interaction between tourists and residents also played important roles in influencing residents' attitudes.

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Available abstract

In this study, rural residents' attitudes toward rural tourism were investigated and analyzed factors from a social psychological perspective. It was found that residents who were economically dependent on rural tourism tended to have more positive attitudes towards the industry; this finding is consistent with social exchange theory. The frequency and quality of the interaction between tourists and residents also played important roles in influencing residents' attitudes.

Key concepts: Social exchange theory, Perspective (graphical), Rural tourism, Tourism, Psychology, Social psychology, Quality (philosophy), Tourism geography

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