Strategies to Motivate Students for Program Assessment

Accountability in higher education has increased, with more institutions requiring standardized tests. These tests are high stakes for institutions, but low-stakes test for students, who seldom experience consequences for their performance. This study describes how one psychology department improved students' scores on the Psychology Area Concentration Achievement Test. Results were compared between three motivation conditions: no incentive, a monetary incentive, and a motivational Microsoft PowerPoint presentation. The presentation gave students information about the assessment, encouraged them to do well, and informed them that faculty would discuss scores while evaluating the psychology program. Results showed that test scores were significantly higher and correlated significantly with grade point average for students exposed to the motivational presentation. The motivational PowerPoint presentation seemed to have reduced the number of underachieving students and provided more accurate assessment data, with minimal investment in time and effort on the part of faculty.