Merrill Samuelson, Richard F. Carter, Lee Ruggels
Abstract
When media use scores are adjusted to remove the effects of role involvement, the correlation between education and media use is positive, even for radio and television. This finding alters some earlier concepts about differences in use of print and broadcast media.
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When media use scores are adjusted to remove the effects of role involvement, the correlation between education and media use is positive, even for radio and television. This finding alters some earlier concepts about differences in use of print and broadcast media.
Key concepts: Mass media, Media use, Advertising, Psychology, Computer science, Multimedia, Business, Social psychology