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2013•Journal of Experimental Social PsychologyRequires access

A green paradox: Validating green choices has ironic effects on behavior, cognition, and perception

Chiara Longoni, Peter M. Gollwitzer, Gabriele Oettingen

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Key concepts: Psychology, Perception, Social psychology, Purchasing, Cognition, Negative feedback, Positive feedback, Identity (music)

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A green paradox: Validating green choices has ironic effects on behavior, cognition, and perception — Research Paper | ScholarLens