Birger Wernerfelt
Abstract
Gaining market share can be a means of obtaining profits. While one cannot develop precise prescriptions for gaining market share in complex and dynamic environments, a stylized model can provide a reference point for evaluating what to do in more complex situations.
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Gaining market share can be a means of obtaining profits. While one cannot develop precise prescriptions for gaining market share in complex and dynamic environments, a stylized model can provide a reference point for evaluating what to do in more complex situations.
Key concepts: Stylized fact, Market share, Profitability index, Market share analysis, Relation (database), Business, Point (geometry), Industrial organization