Study on Railway Passenger Service Based on Customer Perception
Chen Zheng, Bao Min Hu, Li Bei
Abstract
Chen Zheng, Bao Min Hu, Li Bei
Abstract
Three major links of railway passenger transportation service including ticket selling, waiting and travel on-board are introduced in view of customers, which display the outline of China railway transportation briefly. China railway is entering high speed railway generation. It is facing a more competitive market. It must works hard to improve its service to enhance passengers satisfaction in order to attract more customers. Customers interest must be put in the first place whether tangible or intangible service is supplied.
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Three major links of railway passenger transportation service including ticket selling, waiting and travel on-board are introduced in view of customers, which display the outline of China railway transportation briefly. China railway is entering high speed railway generation. It is facing a more competitive market. It must works hard to improve its service to enhance passengers satisfaction in order to attract more customers. Customers interest must be put in the first place whether tangible or intangible service is supplied.
Key concepts: Ticket, Service (business), Business, Order (exchange), Transport engineering, China, Customer satisfaction, Marketing