2009•Journal of RetailingRequires access

How Task-Facilitative Interactive Tools Foster Buyers’ Trust in Online Retailers: A Process View of Trust Development in the Electronic Marketplace

Pranjal Gupta, Manjit S. Yadav, Rajan Varadarajan

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Key concepts: Task (project management), Product (mathematics), Comprehension, Process (computing), Perception, Navigability, Extant taxon, Business

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How Task-Facilitative Interactive Tools Foster Buyers’ Trust in Online Retailers: A Process View of Trust Development in the Electronic Marketplace — Research Paper | ScholarLens