International, national or local? Explaining the substance of democracy promotion: the case of Eastern European democracy promotion

The EU is one of the most prominent democracy promoters in the world today. It has played an especially important role in the democratization of its Eastern European member states. Given the acknowledged success and legitimacy of EU democracy promotion in these countries, it could be expected that when they themselves began promoting democracy, they would borrow from the EU's democracy promotion model. Yet this paper finds that the EU's model has not played a defining role for the substantive priorities of the Eastern European democracy promoters. They have instead borrowed from their own democratization models practices that they understand to fit the needs of recipients. This article not only adds to the literature on the Europeanization of member state policies but also contributes both empirically and theoretically to the literature on the foreign policy of democracy promotion. The article theorizes the factors shaping the substance of democracy promotion—how important international ‘best practices’ are and how they interact and compete with donor-level domestic models and recipient democratization needs. Also, this study sheds light on the activities of little-studied regional democracy promoters—the Eastern European members of the EU.