2000•European Journal of Operational ResearchRequires access

Marketing–production coordination in channels of distribution

Kuldeep Kumar, Arvinder P.S. Loomba, George C. Hadjinicola

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Key concepts: Distributor, Decentralization, Profitability index, Channel coordination, Production (economics), Channel (broadcasting), Supply chain, Pareto principle

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Marketing–production coordination in channels of distribution — Research Paper | ScholarLens