2012•Service BusinessRequires access

Explore how Chinese consumers evaluate retail service quality and satisfaction

Wai Ming To, Fung Yi Tam, Millissa F.Y. Cheung

Open publisher page 44 citations

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Key concepts: SERVQUAL, Confirmatory factor analysis, Service quality, Marketing, Business, Exploratory factor analysis, Context (archaeology), Quality (philosophy)

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Explore how Chinese consumers evaluate retail service quality and satisfaction — Research Paper | ScholarLens