2003•Journal of Business ResearchRequires access

On the sociocognitive dynamics between categories and product models in mature markets

José Antônio Rosa, Kimberly M. Judson, Joseph F. Porac

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Key concepts: Product (mathematics), Association (psychology), Product category, TRACE (psycholinguistics), Dynamics (music), New product development, Longevity, Conceptual model

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On the sociocognitive dynamics between categories and product models in mature markets — Research Paper | ScholarLens