2011•Applied Mechanics and MaterialsRequires access

A Study of the Influence of New Media on Graphic Design in Computer Age

Ru Shan Yan

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Abstract

New media technology changes our communication way and communication object, and also every aspect of our life, including communication, study, working, etc.. Visual language is a part of these aspects. Visual language, especially visual language of graphic design relies heavily on technology development. From petroglyph to the invention of printing, then to the application of computer, Internet, and satcom technologies, for human communication, each technology has revolutionary significance. This paper mainly discusses influence and meaning of new media on visual language of graphic design, as well as consideration of future development.

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What this paper is about

New media technology changes our communication way and communication object, and also every aspect of our life, including communication, study, working, etc.. Visual language is a part of these aspects. Visual language, especially visual language of graphic design relies heavily on technology development. From petroglyph to the invention of printing, then to the application of computer, Internet, and satcom technologies, for human communication, each technology has revolutionary significance. This paper mainly discusses influence and meaning of new media on visual language of graphic design, as well as consideration of future development.

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Available abstract

New media technology changes our communication way and communication object, and also every aspect of our life, including communication, study, working, etc.. Visual language is a part of these aspects. Visual language, especially visual language of graphic design relies heavily on technology development. From petroglyph to the invention of printing, then to the application of computer, Internet, and satcom technologies, for human communication, each technology has revolutionary significance. This paper mainly discusses influence and meaning of new media on visual language of graphic design, as well as consideration of future development.

Key concepts: Visual communication, Communication design, Visual language, Meaning (existential), Object (grammar), Computer science, Design language, Multimedia

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