Improved exponential product cum dual to product type estimator of population mean

In the present paper, an efficient exponential product cum dual to product type estimator has been proposed to estimate the population mean of the study variable by using simple random sampling scheme. The bias and mean squared error of the proposed estimator have been obtained up to the first order of approximation. A comparison has been made with existing similar estimators. The estimator has shown its efficiency over other estimators in terms of mean squared error (MSE). The numerical demonstrations have been made to show the gain in the estimator under study.