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2010•Journal of Brand ManagementRequires access

Corporate brand equity and loyalty in B2B markets: A study among logistics service purchasers

Mari Juntunen, Jouni Juntunen, Jari Juga

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Key concepts: Brand equity, Brand loyalty, Brand management, Business, Marketing, Brand awareness, Corporate branding, Brand extension

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Corporate brand equity and loyalty in B2B markets: A study among logistics service purchasers — Research Paper | ScholarLens