2014•Unpublished venueRequires access

A Case Study of Ordering Policy with Mass Customization

Huajun Tang, Xiaodan Zhang, Bo Huang

Abstract

Demand management has been one popular topic in supply chain management, but there is little attention on the demand forecasting in customized items. This study determines customized levels and proposes the ordering policies of standard and customized material, respectively. Furthermore, the model is tested to be reasonable using real demand data collected from a manufacturing firm in the last three years.

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Available abstract

Key concepts: Mass customization, Personalization, Supply chain, Supply chain management, Demand management, Computer science, Demand forecasting, Industrial organization