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Strategies for Asia Pacific

Philippe Lasserre, Hellmut Schütte

Abstract

Introduction: The Asia Pacific Region: The Limits of Global Management - The Strategic Importance of Asia Pacific - Formulating Strategies for Asia Pacific - Asia as a Market - The Players - Asian Business Logic - Competing - Co-operating in Country-based Partnerships - Co operating in global Partnerships - Organising - Human Resource Management in Asia Pacific - The Future of the Asia Pacific Region

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Key concepts: Asia pacific, Geography, Business, International trade