Preliminary Study of Classifying Indonesian Entrepreneurs

Recently, the term entrepreneurship has become more popular, especially in Indonesia. People believed that an increasing number of entrepreneurs could level down the number of unemployment and decrease the number of corruptions in this country. Many studies have been trying to classified different terms of entrepreneurs and its issues but few have studied on entrepreneurs in Indonesia and their motivations. Referring to what Richomme-Huet and De-Freyman (2011) had mentioned in their article, there are four types of entrepreneurs: regular entrepreneurs, social entrepreneurs, green entrepreneurs, and sustainable entrepreneurs. This study examined the classification of Indonesian entrepreneurs and their motivations. The data was collected by giving out a structured close-ended online survey to a number of entrepreneurs which were chosen purposively-random. A cluster analysis using SPSS program was used to ensure the accuracy of analysis. It is found that the majority of Indonesian entrepreneurs classified themselves into sustainable entrepreneurs where profit, planet and people is the core values of business although by observation, they seemed to care more about material profits. Moreover, their highest motivation of business was the need to increase their income.