2010•Asian Social ScienceOpen access

Research on the Brand Marketing Strategy of Chinese Clothing Enterprises

Xiu Ying Dai, Juan Zhang

Abstract

China is the world's largest clothing manufacturing country, but China has not the international top clothing brands, How to improve the competitiveness of our clothing brands in the market. This paper analyzed the problems in the development of Chinese clothing brand and put forward the brand marketing strategy of clothing enterprises in China.

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Key concepts: Clothing, China, Business, Marketing, Clothing industry, Brand strategy, Brand management, Marketing strategy