2004•Ecquid Novi African Journalism StudiesRequires access

Media preferences: Traditional news values vs. popular culture

Elsabé Pepler

Abstract

While media studies and conversations are rife with concerns about young generations not reading newspapers, the effects of media globalisation and the rise of popular culture means that the definition of what is newsworthy, requires revision. Therefore, it is important to include popular culture - such as popular films, television, pulp literature, pop music, the popular video industry, comic strips, and posters - in the learning content of journalism and media studies.

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Key concepts: Popular culture, Media studies, Sociology