2003•Management DecisionRequires access
A framework for concentric diversification through sustainable competitive advantage
Rasoava Rijamampianina, Russell Abratt, Yumiko February
Open publisher page 64 citations
Abstract
This article investigates the issue of diversification around the core business, namely concentric diversification. There have been many diversification failures reported over the last few decades. Little guidance has been available to firms who plan to diversify in order to grow. The literature relating to competitive advantage, sustainable competitive advantage, and concentric diversification is reviewed. A process is then presented to help managers make sound strategic diversification decisions, thus reducing the risk of failure.