Web site evaluation: Trends and existing approaches

During the recent years, the World Wide Web is one of the main sources of information for everyone (Academic Institutions, Industry and Business, individuals … etc.). This paper presents a general survey of the current Web Site Measurement Approaches of some famous web site evaluation systems and tools world wide and focuses on web site evaluation by using structural evaluation and scope of business based content comparison. Firstly, web site measurement techniques and evaluation methods are reviewed. Then a structural evaluation and content comparison method introduced.