2014•ScientometricsRequires access

Analysing the conceptual evolution of qualitative marketing research through science mapping analysis

Eva María Murgado‐Armenteros, María Gutiérrez-Salcedo, Francisco José Torres Ruíz, Manuel J. Cobo

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Key concepts: Marketing research, Qualitative research, Qualitative marketing research, Quantitative marketing research, Field (mathematics), Conceptual framework, Marketing, Thematic analysis

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