2012Unpublished venueRequires access

The First Adidas By Stella McCartney Store

Katarina Radović

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Abstract

The collaboration of Adidas and Stella McCartney has gone one step further by opening the first store in London at South Kensington’s Brompton Cross, the place of Stella’s mainline and childrenswear shop. After Stella’s design for Great Britain Olympic and Paralympic costumes, this was a natural step for the designer and the brand. Even though…

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What this paper is about

The collaboration of Adidas and Stella McCartney has gone one step further by opening the first store in London at South Kensington’s Brompton Cross, the place of Stella’s mainline and childrenswear shop. After Stella’s design for Great Britain Olympic and Paralympic costumes, this was a natural step for the designer and the brand. Even though…

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Available abstract

The collaboration of Adidas and Stella McCartney has gone one step further by opening the first store in London at South Kensington’s Brompton Cross, the place of Stella’s mainline and childrenswear shop. After Stella’s design for Great Britain Olympic and Paralympic costumes, this was a natural step for the designer and the brand. Even though…

Key concepts: STELLA (programming language), Art, Advertising, Art history, Business

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