2009•Tourism ManagementRequires access

Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities

Heesup Han, Li-Tzang Hsu, Chwen Sheu

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Key concepts: Theory of planned behavior, Theory of reasoned action, Psychology, Structural equation modeling, Control (management), Social psychology, Predictive power, Marketing

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Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities — Research Paper | ScholarLens