1972•Journal of CommunicationRequires access

The Interpersonal/Mass Communication Interface among Church Leaders

Jacqueline J. Harris, Maxwell E. McCombs

Abstract

A major theoretical problem for communication research has been to adequately couple the mass media and interpersonal communication systems. A parsimonious application of the information-seeking viewpoint to this interface suggests the general hypothesis that the information needs generated by interpersonal communication lead to use of the mass media. Examination of the frequency of coorientation and use of mass media on two specific topics by 162 Methodist ministers and laymen provides strong support for the hypothesis.

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Key concepts: Interpersonal communication, Mass media, Interface (matter), Psychology, Social psychology, Mass communication, Interpersonal relationship, Computer science