LOGISTICS INNOVATION: A CUSTOMER VALUE-ORIENTED SOCIAL PROCESS
Daniel John Flint, Everth Larsson, Britta Gammelgaard, John T. Mentzer
Abstract
Daniel John Flint, Everth Larsson, Britta Gammelgaard, John T. Mentzer
Abstract
This paper reports on a qualitative, grounded theory research project conducted in the United States, Sweden, and The United Kingdom designed to explore logistics innovation as perceived by leaders of logistics service provider firms and logistics business functions within product focused firms. Analysis of 33 depth interviews conducted within seven organizations revealed activities that reflect multiple aspects of being innovative, including: (1) setting a stage for innovation; (2) identifying clues to shifts in what customers value; (3) negotiating, clarifying, and reflecting upon insights; and (4) managing inter-organizational learning.
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This paper reports on a qualitative, grounded theory research project conducted in the United States, Sweden, and The United Kingdom designed to explore logistics innovation as perceived by leaders of logistics service provider firms and logistics business functions within product focused firms. Analysis of 33 depth interviews conducted within seven organizations revealed activities that reflect multiple aspects of being innovative, including: (1) setting a stage for innovation; (2) identifying clues to shifts in what customers value; (3) negotiating, clarifying, and reflecting upon insights; and (4) managing inter-organizational learning.
Key concepts: Business, Negotiation, Marketing, Grounded theory, Product (mathematics), Value (mathematics), Process (computing), Product innovation