Richard L. Oliver
Abstract
Both practitioners and academics understand that consumer loyalty and satisfaction are linked inextricably. They also understand that this relation is asymmetric. Although loyal consumers are most ...
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Both practitioners and academics understand that consumer loyalty and satisfaction are linked inextricably. They also understand that this relation is asymmetric. Although loyal consumers are most ...
Key concepts: Loyalty, Business, Advertising, Marketing, Consumer satisfaction, Relation (database), Computer science, Database