The impact of non-technological innovation on the technological innovation in industry and services in Portugal

The traditional concept of innovation distinguishes product innovation from process innovation. However there’s not a lot of literature which regards the strategies of organisational and marketing innovation. The main goal of this study is to give a contribution in order to fulfil this blank, by researching the impact of organisational and marketing innovations (non-technological), on the technological innovation, both to the industry and to the services. In the empiric study, we used data extracted from the Community Innovation Survey 2008, for Portugal, by applying a probit and logit regression. The obtained results confirm the importance of the marketing innovations for the services companies. The effects of the non-technological innovation, on the technological innovation vary according to the sector at which the company performs, although we cannot neglect the similarities in some results. Finally, the study shows the positive influence of the services companies on the likelihood of innovation and the extent of innovation.