1996Journal of MacromarketingRequires access

A Historical View of Strict Liability for Product-Related Injuries

Fred W. Morgan, Karl A. Boedecker

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Abstract

Since the Greenman v. Yuba Power Products case in 1963, strict liability has been a part of the U.S. product liability framework. Over the years, strict liability has been increasingly applied to marketing practices and institutions. This article reviews such developments and highlights the reasons for them.

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What this paper is about

Since the Greenman v. Yuba Power Products case in 1963, strict liability has been a part of the U.S. product liability framework. Over the years, strict liability has been increasingly applied to marketing practices and institutions. This article reviews such developments and highlights the reasons for them.

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OpenAlex reports 2 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

Since the Greenman v. Yuba Power Products case in 1963, strict liability has been a part of the U.S. product liability framework. Over the years, strict liability has been increasingly applied to marketing practices and institutions. This article reviews such developments and highlights the reasons for them.

Key concepts: Product liability, Liability, Product (mathematics), Strict liability, Business, Law and economics, Power (physics), Economics

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