An Experimental Study of Teachers' Verbal and Nonverbal Immediacy, Student Motivation, and Cognitive Learning in Video Instruction

This study used an experimental design and a direct test of recall to provide data about teacher immediacy and student cognitive learning. Four hypotheses and a research question addressed two research problems: first, how verbal and nonverbal immediacy function together and/or separately to enhance learning; and second, how immediacy affects cognitive learning in relation to student motivation. These questions were examined in the context of video instruction to provide insight into distance learning processes and to ensure maximum control over experimental manipulations. Participants (N = 347) were drawn from university students in an undergraduate communication course. Students were randomly assigned to groups, completed a measure of state motivation, and viewed a 15-minute video lecture containing part of the usual course content delivered by a guest instructor. Participants were unaware that the video instructor was actually performing one of four scripted manipulations reflecting higher and lower combinations of specific verbal and nonverbal cues, representing the four cells of the 2x2 research design. Immediately after the lecture, students completed a recall measure, consisting of portions of the video text with blanks in the place of key words. Participants were to fill in the blanks with exact words they recalled from the videotape. Findings strengthened previous research associating teacher nonverbal immediacy with enhanced cognitive learning outcomes. However, higher verbal immediacy, in the presence of higher and lower nonverbal immediacy, was not shown to produce greater learning among participants in this experiment. No interaction effects were found between higher and lower levels of verbal and nonverbal immediacy. Recall scores were comparatively low in the presence of higher verbal and lower nonverbal immediacy, suggesting that nonverbal expectancy violations may have hindered cognitive learning. Student motivation was not found to be a significant source of error in measuring immediacy's effects, and no interaction effects were detected between levels of student motivation, teacher verbal immediacy, and teacher nonverbal immediacy.