Electing Women of Color: The Role of Campaign Trainings

The increasing racial diversity of women in the United States makes the underrepresentation of women of color in politics an important area for research. To better understand the reasons for the underrepresentation of women of color and how more women of color might be elected in the future, this article presents a case study of a unique campaign training program designed for women of color. The program is the Center for American Women and Politics’ (CAWP) New Jersey Ready to Run® Diversity Initiative. Campaign trainings have proliferated in recent years and seem to play a disproportionate role in women’s election to office. By examining perceptions of the barriers facing women of color and by identifying the mechanisms by which the Diversity Initiative seeks to help women, this article sheds light on the status of women candidates of color and the role of campaign trainings more generally. For political practitioners, this article suggests the utility of creating programs for women of color.