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2015•The Knowledge Bank (The Ohio State University)Open access

Attitudinal Ambivalence: How Consumers Manage it?

Amit Surendra Singh

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Abstract

Business: 2nd Place (The Ohio State University Edward F. Hayes Graduate Research Forum)

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Business: 2nd Place (The Ohio State University Edward F. Hayes Graduate Research Forum)

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Available abstract

Business: 2nd Place (The Ohio State University Edward F. Hayes Graduate Research Forum)

Key concepts: Ambivalence, Business, Public relations, Marketing, Social psychology, Psychology, Political science

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