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1990•Bibliothèque et Archives nationales du Québec (Québec government)Requires access

The strategic management of college enrollments

Don Hossler

Open publisher page 290 citations

Abstract

The Strategic Management of College Enrollments is a complete guide to the principles and practice of enrollment management and presents a strategic approach to recruiting and retaining students by linking and coordinating the activities of recruitment, admissions, financial aid, orientation, career planning, retention, and other areas. It explains how to tailor an enrollment management system to the specific organizational needs of a college or university, and make it an integral part of the institution's strategic planning.

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What this paper is about

The Strategic Management of College Enrollments is a complete guide to the principles and practice of enrollment management and presents a strategic approach to recruiting and retaining students by linking and coordinating the activities of recruitment, admissions, financial aid, orientation, career planning, retention, and other areas. It explains how to tailor an enrollment management system to the specific organizational needs of a college or university, and make it an integral part of the institution's strategic planning.

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OpenAlex reports 290 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

The Strategic Management of College Enrollments is a complete guide to the principles and practice of enrollment management and presents a strategic approach to recruiting and retaining students by linking and coordinating the activities of recruitment, admissions, financial aid, orientation, career planning, retention, and other areas. It explains how to tailor an enrollment management system to the specific organizational needs of a college or university, and make it an integral part of the institution's strategic planning.

Key concepts: Strategic planning, Strategic management, Institution, Career planning, Business, Enrollment management, Strategic financial management, Management

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