SOCIO-CULTURAL ENVIRONMENT OF THE STUDENT YOUTH AS A REFERENCE GROUP OF PROFESSIONAL SOCIALIZATION: TRENDS OF DEVELOPMENT

The article is devoted to the study of socio-cultural environment of the student youth as a reference group of professional socialization. According to the collected theoretical and practical material, the development components, trends and standards are reviewed. The research results show that the process of unsuccessful professional socialization and adaptation, which may result in a process of social exclusion, also deserves careful research attention. The obstacles of successful professional socialization are mentioned, such as a sharp increase in social differentiation and changes in the structure of public relations, which act as factors – demotivators of the process of professional socialization. It is emphasized that the main determinant of stabilization should act as handling social conflicts (misunderstandings), which is inevitable. It is noted that the initial professional socialization within the university as a social institution can be seen as a means of reducing social conflicts, because in the professional socialization and proper labor standards and values, the greatest achievement of combining norms and values is held.