2015•Tourism ManagementOpen access

Why do travelers trust TripAdvisor? Antecedents of trust towards consumer-generated media and its influence on recommendation adoption and word of mouth

Raffaele Filieri, Salma Alguezaui, Fraser McLeay

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Key concepts: Credibility, Word of mouth, Source credibility, Structural equation modeling, Quality (philosophy), Advertising, Business, Consumer behaviour

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Why do travelers trust TripAdvisor? Antecedents of trust towards consumer-generated media and its influence on recommendation adoption and word of mouth — Research Paper | ScholarLens