2015•CERN Document Server (European Organization for Nuclear Research)Open access

Understanding Social Media: How to Create a Plan for Your Business that Works

Damian Ryan

Abstract

Chapter - 01: Getting started - how to create a compelling social media programme Chapter - 02: Rules governing the relationship between search and social Chapter - 03: How to budget for social media activities Chapter - 04: Setting KPIs and measuring success Chapter - 05: Understanding social media ROI - what matters and what doesn't Chapter - 06: Why social media is central to customer experience Chapter - 07: How to build a social media team - how to pick the right suppliers Chapter - 08: Understanding the relationship between online PR and social media Chapter - 09: The future for social media and the vastly changing landscape Chapter - 10: Risk assessment and risk management in social media

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Key concepts: Social media, Social business, Public relations, Plan (archaeology), Business plan, Media management, Business, Political science