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2014•Lecture notes in computer scienceRequires access

Do You Trust My Avatar? Effects of Photo-Realistic Seller Avatars and Reputation Scores on Trust in Online Transactions

Gary Bente, Thomas Dratsch, Simon Rehbach, Matthias Reyl, Blerta Lushaj

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Key concepts: Reputation, Avatar, Trustworthiness, Computer science, Dictator game, Internet privacy, Psychology, Human–computer interaction

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Do You Trust My Avatar? Effects of Photo-Realistic Seller Avatars and Reputation Scores on Trust in Online Transactions — Research Paper | ScholarLens