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2015•Journal of Behavioral and Experimental EconomicsOpen access

Water does not flow up hill: determinants of willingness to pay for water conservation measures in the mountains of western North Carolina

Peter A. Groothuis, Kristan Cockerill, Tanga M. Mohr

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Key concepts: Willingness to pay, Contingent valuation, Water conservation, Valuation (finance), Population, Bivariate analysis, Economics, Business

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Water does not flow up hill: determinants of willingness to pay for water conservation measures in the mountains of western North Carolina — Research Paper | ScholarLens